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The latimes.com is reporting that Universal Music Group and YouTube have joined forces to create Vevo.com. The goal is to imitate the success of Hulu, the red-hot online service that has attracted viewers and advertisers by offering professionally created content — television shows, movies and short videos. Vevo would also serve as a syndication platform to redistribute music videos elsewhere on the web.
It looks like this new social network is gaining steam because Universal Music Group has enticed another major record label Sony Music Entertainment to join them. Sony will contribute professionally created videos from its roster of performers, which includes Bruce Springsteen, Justin Timberlake, Beyonce and Britney Spears.
Universal is working with YouTube to develop a new music hub, where viewers watch professionally created music videos of their favorite artist without having to wade through 80,000 or so cover renditions.
To succeed, however, Universal still needs to sign on the two other major music labels, Warner Music and EMI, with whom it’s reportedly in discussions. Until that happens, half of the pop cannon won’t be enough for music fans.
Let us know in the comment box below if this is a service you see your self the true music fan using? Or is this just another social media platform to check out every day?
